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Internationalised Domain Names And SEO

In 2010, another interesting development arose that seemed like it would vastly impact search practices ongoing. This of course was the development of the International domain names. In 2010, ICAAN had accepted that the domain names would be used and … Continue reading

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Google +1 – Adding a new element to search and SEO?

Google +1 is a new element that they have added to organic search results. The new button will allow people to see which of their friends have voted for a web page. Google beleives the impact of the new button … Continue reading

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Mobile Search and Click To Call. Is your brand set up?

With the mobile space increasing every year due to the improving capabilities that are provided in mobile phones, it is becoming increasingly important to ensure that one is leveraging the consumer mobile search space and to increase brand awareness and … Continue reading

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Canonicalisation is now more important with the ‘Farmer Algorithm’. update?

Last week, Google updated their algorithm to filter out low quality content sites from search rankings. This has been done to improve the quality of content that appears within the organic search results. The search engines have maintained that content … Continue reading

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5 ways To Increase Sales Revenue From Email Marketing.

Email marketing is a very effective way of generating additional revenue in your online portfolio. Often, it can be tricky to entice consumers to take action to purchase your products or services. Below are 5 quick tips to assist you … Continue reading

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Managing Broken Links and 404 Error Pages.

Broken links occur when web pages are moved or deleted from a website and the original URL still exists. When the original link is followed, there is no file located at that address and an error code (404) will be … Continue reading

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Google Instant; The Search Industry’s Current Pandora’s Box.

In October last year, Google released their latest development ‘Google Instant’. The launch of this development sent waves through the search industry as to the impact that it could have on search and SEO as we knew at the time. … Continue reading

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Tagging and QR Codes in Marketing

One of the emerging digital marketing elements in the 21st century is QR (Quick Response) codes. QR Codes are a 2 dimensional square pattern that consists of patterned black and white square modules The interesting thing about the QR codes … Continue reading

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How Do Black Hat Practices Affect Brand Credibility In Search?

Yesterday, I came across an interesting article that was posted by Matt Cutts that provided insight into Google’s stance and approach with black hat link building. http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 In SEO (Organic Search), there are different methods that are adopted to doing … Continue reading

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Is Google Overdeveloping Their Search Platform?

Since search engines became the dominant elements in the web space, one of the keys to survival has been for search engines to deliver as much relevant information as possible to searchers. In the nineties, the two leading search engines … Continue reading

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